For immediate release
Tuesday, February 1, 2022
Black Travel Alliance & Tourism RESET, Creators Of The History Of Black Travel Website, Partner With Tripadvisor For Black History Month Campaign
Oakland, California (February 1, 2022) — Black Travel Alliance and Tourism RESET, creators of the History Of Black Travel website (www.historyofblacktravel.com) plan a Black History Month campaign with Tripadvisor, the world’s largest travel guidance platform, as the headline sponsor.
Through the sponsorship with Tripadvisor, Black travel content creator Phillip Calvert, better known on social media as Philwaukee, will create and publish ten sixty-second videos to promote stories featured on the History Of Black Travel. They include videos on Black pioneers in aviation, North & South Pole explorations, Harlem Cultural Festival, and the development of Black leisure travel, among others.
In addition, over thirty social media graphics will be shared showcasing the diversity of Black travel through the decades.
Shayna Walker, Global Head of Equity, Diversity + Inclusion, Tripadvisor, Inc said, “As an avid Black traveler, I want to add to the richness of my travel experience by exploring new destinations and learning first-hand about their history.” Walker added, “Tripadvisor is proud to sponsor the History of Black Travel. The project amplifies and shares the stories of countless Black explorers, change agents, trailblazers, and travel enthusiasts who have changed the way we all see and travel the world. Tripadvisor is committed to using our platform, global influence and position in the travel industry to better serve the diversity of travelers everywhere.”
“The History Of Black Travel website has been a year-long project for the Black Travel Alliance and Tourism RESET and we are really excited to be at this next stage, working with brands like Tripadvisor to amplify and create awareness for lesser-known Black travel stories,” states Ursula Petula Barzey, Research Committee Chair, Black Travel Alliance.
As part of the History Of Black Travel campaign during Black History Month, Black Travel Alliance and Tourism RESET are also launching a competition to further create awareness, with a chance to win a $500 USD travel voucher and iFLY Luggage. Click here for entry details.
Launched July 2021, the History Of Black Travel aims to educate the public on how the African Diaspora has traveled to every inch of the earth, progressively making their mark within the travel industry, from centuries past into the present day. Currently, there are 130+ timeline entries from the Americas, focusing mostly on the United States. The plan is to continue expanding the timeline to add Black leisure travel stories from all continents and countries across the globe.
The History Of Black Travel content span twelve main categories namely Ally, Accommodations, Explorers, Government, Groundbreakers, Leisure (Culture, Events, Outdoors, Food & Drink, Retail, Wellness), Migration, Organizations, Publishing, Slavery, Television and Transportation. The aim is to highlight Black travel pioneers along with major migration movements and leisure travel developments. It also includes major judicial, legislative, cultural and historical events that have inspired Black travel.
The core launch team for the History Of Black Travel includes seven members of the Black Travel Alliance Co-Founders and Research Committee Members. Specifically:
- Ursula Petula Barzey, Founder & Digital Content Creator, CaribbeanAndCo.com
- Gabby Beckford, Gen Z Travel Expert, Packslight.com
- Donna-Kay Delahaye, Travel Blogger, Photographer, Digital Content Creator, HuesOfDelahaye.com
- Patricia King, Content Creator, SavvyTraveling.com
- Martinique Lewis, Diversity in Travel Consultant, Martysandiego.com
- Kerwin Mckenzie, Author, Content Creator, Speaker, Passrider.com
- Davida Wulff-Vanderpuije, Content Creator & Audio Storyteller, WondersOfWanders.com
Also, two Co-Directors from Tourism RESET:
- Stefanie Benjamin Ph.D., Assistant Professor of Retail, Hospitality, and Tourism Management, University of Tennessee, Knoxville
- Alana Dillette Ph.D., Assistant Professor, L. Robert Payne School of Hospitality and Tourism Management, San Diego State University
Additional quotes from members of the History Of Black Travel project team covering a range of angles are found in the initial press release for the project: https://historyofblacktravel.com/black-travel-alliance-launches-history-of-black-travel-website-in-partnership-with-tourism-reset/
Black Travel Alliance
Black Travel Alliance (www.blacktravelalliance.org) is a professional non-profit organization [501(c)(3)], created in 2020 to encourage, educate, equip and excel Black travel professionals in education, media, and corporate positions. The three pillars of the community are alliance, amplification, and accountability, with a mission to provide training and business support to members, as well as hold destinations and travel brands accountable on the issue of diversity in travel marketing and storytelling. Notable achievements so far include the release of the Black Traveler Study in collaboration with MMGY Global, raising over $100,000 to fund grants for Black travel content creators and organizations, launching the History Of Black Travel website in partnership with Tourism RESET and successful deliveries of Wavelength, the Black Travel Alliance’s signature event connecting Black travel creators with travel brands and destination management organizations.
Tourism RESET (www.tourismreset.com) is a multi-university and interdisciplinary research and outreach initiative that seeks to identify, study, and challenge patterns of social inequity in the tourism industry. Since its inception in 2010, Tourism RESET has advocated for anti-racism in travel, hospitality, and cultural tourism. Yet, Tourism RESET is also poised to address a broad swath of related struggles such as human trafficking in hospitality, animal welfare in tourism, accessibility, and the continuing power issues related to gender. Our partnerships include academic and industry partners in collaborating in various projects ranging from survey design, data analysis, in-depth interviews, focus groups, workshops, seminars, and grant writing.
Tripadvisor (www.tripadvisor.com), the world’s largest travel guidance platform*, helps hundreds of millions of people each month*** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 988 million reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type.
* Source: SimilarWeb, unique users de-duplicated monthly, September 2021
*** Source: Tripadvisor internal log files
Notes to the Editor:
The correct name for the website is History Of Black Travel – so the first letter of each word in the title is capitalized. Also, the name is bold